Re-design of the Customer’s Car Handover Experience Becomes a Digital Event

Over three floors, the so-called e-Tower accommodates a reception and lounge area for customers, a studio where consultation meetings take place, and the vehicle handover showroom. The future-oriented re-design of the different areas particularly reflects the themes of electromobility and digitalization. The highlight is, of course, the digital performance which turns the first meeting between our customers and their new car into an emotional event.

Customers can also bolt their future e-Golf* together live – at least virtually – in the e-Tower studio. They have plenty of setting options to configure the vehicle according to their own preferences on a large screen. With the help of virtual reality technologies and large-screen configuration, in the future, it will also be possible to advise customers digitally regarding the new ID. family.

Customers can pick up their cars in Dresden from Monday through Saturday. The final assembly of the e-Golf can be experienced live from Monday to Friday. Here you can get an Overview of the guided tours.